Despite the popularity of Apple's iPad and competing tablets such as the Kindle Fire, some consumers still pine for color e-readers. Amazon, maker of the Kindle, top seller among e-readers, has flirted with the idea
, but previously maintained that the technology wasn't ready yet for a quality color reading device. Now, sources tell
Digitimes, color E Ink technology may finally have reached a satisfactory level of sophistication, and Amazon is said to be preparing to roll out a color Kindle in the second half of 2012.